Essentials of Strategic Planning in Healthcare (3rd Edition)
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Book Description:
Explore the latest in healthcare strategic planning with the 3rd edition of “Essentials of Strategic Planning in Healthcare” by Kaplan & Kaplan. Gain insights into reforms, population health, and new tech for effective management. Essential for students and professionals.
Essentials of Strategic Planning in Healthcare (3rd Edition)
Authors: Richard L. Kaplan, Eleanor B. Kaplan
Publisher: Jones & Bartlett Learning
ISBN: 978-1640552012
Introduction: Essentials of Strategic Planning in Healthcare provides students with a comprehensive overview of the strategic planning process in healthcare organizations. This updated third edition includes new information on key healthcare challenges, such as healthcare reform, population health, and emerging technologies.
The book covers the following essential topics:
- The nature and importance of strategic planning
- The strategic planning process
- Market assessment
- Development of strategic plans
- Implementation and evaluation of strategic plans
This book is an essential resource for students in healthcare management programs, as well as for healthcare professionals who are involved in the strategic planning process.
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