Book Description:
ISBN-13: 9781482226195
“Excellence in Managing Worldwide Customer Relationships” is a comprehensive guide that delves into the intricacies of building and maintaining strong relationships with customers on a global scale. The book covers a wide range of topics, including the importance of understanding cultural differences, effective communication strategies, and the role of technology in managing customer relationships.
The authors provide practical advice and real-world examples to illustrate key concepts, making the content accessible and easy to apply in a variety of business settings. Readers will learn how to tailor their approach to customer relationship management based on the unique needs and preferences of customers from different regions and backgrounds.
Additionally, the book explores the impact of globalization on customer relationships and offers insights into how companies can adapt their strategies to succeed in an increasingly interconnected world. Whether you are a business owner, marketer, or customer service professional, “Excellence in Managing Worldwide Customer Relationships” is a valuable resource that will help you enhance customer satisfaction, loyalty, and ultimately, drive business growth.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.