Festival And Special Event Management, 5th Edition Johnny Allen, William O’Toole, Robert Harris, Ian McDonnell
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Book Description:
Explore the essential aspects of festival and event management with the updated insights of “Festival and Special Event Management, 5th Edition” by Johnny Allen and team. This guide offers vital information on planning, marketing, and execution, perfect for both new and seasoned event professionals.
Festival and Special Event Management, 5th Edition
- Title: Festival and Special Event Management, 5th Edition
- Authors: Johnny Allen, William O’Toole, Robert Harris, Ian McDonnell
- ISBN: 978-1742164618
- Language: English
“Festival and Special Event Management, 5th Edition” offers a comprehensive exploration of the theory and practical insights surrounding event management. Authored by leading experts in the field, Johnny Allen, William O’Toole, Robert Harris, and Ian McDonnell, this edition provides an updated and thorough perspective on festival and event management, catering both to students and professionals in the industry. It covers a range of essential topics, including planning, coordination, marketing, and execution, and incorporates up-to-date technology and sustainability practices widely used in today’s events. This indispensable resource is perfect for anyone seeking to enhance their understanding or improve their practice in event management.
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