Book Description:
“Explore modern business fundamentals with the 11th edition of ‘Foundations of Business’ by William M. Pride. This updated text includes new case studies, online resources, and chapters on technology and ethics, preparing readers for the latest industry trends and practices.”
Foundations of Business
Author: William M. Pride
Publisher: Cengage Learning
ISBN: 978-1-305-94205-2
The 11th edition of Foundations of Business provides a concise overview of the essential concepts and principles underlying modern business. The text is written in a clear and user-friendly style, with an emphasis on real-world examples. Coverage includes the latest trends and developments in business, such as the rise of e-commerce, the impact of social media, and the importance of sustainability.
- NEW! Case studies and examples throughout the text bring business concepts to life.
- NEW! Online resources, including interactive exercises and simulations, enhance learning.
- NEW! Revised chapters on technology and ethics reflect the latest developments in these key areas.
- NEW! Coverage of business analytics and big data prepares students for the future of business.
This book is a valuable resource for students, professionals, and anyone else who wants to gain a solid understanding of the foundations of business.