Foundations of Business (7th Edition)
Authors: David Carrell and James Albertsen
Publisher: Cengage Learning
ISBN: 978-0357717943
Description: This textbook offers a thorough exploration of essential business principles. It delves into various core topics such as the nature and scope of business, entrepreneurship, innovation, business strategy, marketing, operations management, financial management, and more. The latest edition includes new insights on sustainability, corporate social responsibility, and digital marketing, making it a current resource for understanding the evolving global business landscape.
Key Topics Covered:
- The nature and scope of business
- The role of entrepreneurship and innovation
- Business strategy and planning
- Marketing and customer relationship management
- Operations management and quality control
- Financial management and accounting
- Human resource management and labor relations
- Business ethics and social responsibility
- Global business and the changing world economy
Additional Resources: Accompanying the book are various online tools, including a companion website, flashcards, and practice questions, designed to enhance learning and understanding.