Book Description:
“Master financial management with ‘Foundations of Finance’ by Keown, Martin, & Petty. Accessible content covers financial planning, capital budgeting, and risk management. Ideal for new finance students, with practical examples and case studies. ISBN: 978-0-13-609687-4. Published by Pearson.”
Foundations of Finance: The Logic and Practice of Financial Management
Authors: Arthur J. Keown, John D. Martin, J. William Petty
Publisher: Pearson Education, Inc.
ISBN: 978-0-13-609687-4
Introduction: Foundations of Finance provides a comprehensive and accessible introduction to the field of financial management. Designed to help students understand the core concepts of finance and their practical applications, this book covers a broad range of topics including financial planning, capital budgeting, risk management, and financial markets. Written in a clear and concise style, it is suited for students new to finance and includes numerous real-world examples and case studies to enhance learning. This textbook is an excellent resource for both students and professionals seeking to deepen their understanding of financial management.