Foundations of Marketing 8th Edition by William M. Pride William M. Pride
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Book Description:
Explore the latest in marketing with “Foundations of Marketing 8th Edition” by William M. Pride. Covering digital strategies, customer relationship building, branding, and integrated communications, this textbook prepares undergraduates for today’s market challenges.
Foundations of Marketing 8th Edition
- Author: William M. Pride
- ISBN: 978-1337614627
- Edition: 8th
- Language: English
- Page Numbers: Not Available
Foundations of Marketing, now in its 8th edition by distinguished author William M. Pride, continues to provide a solid foundation of the essential marketing principles and their strategic applications to real-life scenarios. This textbook delves into the latest marketing trends and technology impacting the field today, shaping students into adept modern marketers. Key topics include digital marketing techniques, customer relationships, branding, and integrated marketing communications, making the content relevant and applicable for today’s dynamic market landscape. Ideal for undergraduate students, this book not only explains theoretical concepts but also facilitates practical understanding, preparing readers to successfully tackle the marketing challenges of today and tomorrow.
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