Foundations of Marketing (8th Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9781337614627
Foundations of Marketing (8th Edition) is a comprehensive textbook that provides a thorough introduction to the principles and practices of marketing. The book covers a wide range of topics, including the marketing environment, consumer behavior, market research, product development, pricing strategies, distribution channels, and promotional tactics.
The authors present the material in a clear and accessible manner, making it easy for students to understand and apply the concepts to real-world marketing situations. The book also includes numerous case studies and examples that illustrate key concepts and principles in action.
In addition to traditional marketing strategies, Foundations of Marketing (8th Edition) also explores the impact of digital marketing and social media on modern marketing practices. The book discusses how companies can leverage technology to reach and engage with consumers in new and innovative ways.
Foundations of Marketing (8th Edition) is a valuable resource for students studying marketing, as well as professionals looking to enhance their understanding of marketing principles and practices. With its comprehensive coverage and practical examples, this book is sure to be a valuable addition to any marketing library.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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