Geringer’s International Business For A Comprehensive Guide

ISBN-13: 9781259317224

Geringer’s International Business is a comprehensive guide to understanding the complexities of conducting business on a global scale. The book covers a wide range of topics including the cultural, political, and economic factors that influence international business operations. It also delves into the strategies and tactics that companies can use to navigate the challenges of operating in different countries and regions.

The book provides in-depth analysis of key concepts such as globalization, international trade, foreign direct investment, and multinational corporations. It also explores the role of international organizations like the World Trade Organization and the International Monetary Fund in shaping the global business environment.

Geringer’s International Business is a valuable resource for students, academics, and professionals looking to expand their knowledge of the international business landscape. The book is filled with real-world examples, case studies, and practical insights that help readers understand the complexities of global business and develop effective strategies for success.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.