Global Branding: Breakthroughs in Research and Practice, 2 volume For A Comprehensive Guide
$39.99
Buy Original PDF from Publisher ==> Download link will be sent to your email immediately or no later than 24 hours after purchase.
Pls, double check your email before paying.
* Caution: You’re going to buy a digital copy (in PDF format), not a paper book, access code or audiobook.
* Full or Partial Refund if the item is not as described.
* Full refund for faulty products, no question asked.
Maybe you will like it
Books 22 10
Book Description:
ISBN-13: 9781522592822
Global Branding: Breakthroughs in Research and Practice is a comprehensive two-volume set that delves into the world of branding on a global scale. The book covers a wide range of topics related to branding, including consumer behavior, marketing strategies, brand management, and the impact of globalization on branding.
Volume one focuses on the latest research and trends in global branding, offering insights into how companies can effectively build and manage their brands in today’s competitive marketplace. It explores the role of technology, social media, and digital marketing in shaping brand perceptions and consumer behavior.
Volume two delves into case studies and real-world examples of successful global branding strategies, providing readers with practical insights and actionable advice for building strong, recognizable brands that resonate with consumers around the world. The book also examines the challenges and opportunities that come with expanding a brand into new markets and cultures.
Global Branding: Breakthroughs in Research and Practice is a valuable resource for marketers, brand managers, and business professionals looking to enhance their understanding of global branding and develop effective strategies for building and managing successful brands in today’s interconnected world.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
Everyone wins when we break down barriers to knowledge and learning. This site is your leading authority in digital course materials, eTextbooks, and student savings. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
A title
Up to 90% cheaper compared to print. High-quality searchable PDF format, ideal for printing.
Read Offline
Access your PDF ebook anytime and anywhere. No expiration date! No DRM protection.
Safe & Secure Payments
100% Secure payment with 256-bit SSL Encryption.