Global Business 4
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Book Description:
Delve into the dynamic world of international commerce with “Global Business 4” by Mike W. Peng. This updated edition equips students with foundational theories and the latest in global business practices, focusing on technology, emerging markets, and supply chain management.
Global Business 4
Author: Mike W. Peng
Publisher: Cengage Learning
ISBN: 978-1337406833
Introduction:
Global 4: Global Business offers a thorough and current introduction to international business, framing both fundamental theories and practical operational challenges within the global commercial sphere. The text aims to equip students with an understanding of the core concepts pertinent to international business operations.
In its fourth edition, Global 4 has been extensively revised to mirror ongoing transformations in global business practices, with inclusion of new chapters focusing on global supply chain management, emerging markets, and the transformative role of technology in international business. Additionally, the book integrates numerous new case studies and real-life examples to underscore the practical implications and opportunities that businesses encounter across diverse global landscapes.
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