Book Description:
Discover the essentials of international trade and master global market intricacies with “Global Business, 4th Edition” by Mike W. Peng. A must-read for navigating the complexities of multinational corporation management. Ideal for students and professionals. ISBN: 978-1305500891.
Global Business, 4th Edition
Author: Mike W. Peng
Publisher: Cengage Learning
ISBN: 978-1305500891
Introduction:
In today’s interconnected world, it is more important than ever for businesses to have a global perspective. Global Business, 4th Edition provides a comprehensive overview of the global business environment, from the basics of international trade to the challenges of managing multinational corporations. This book is essential reading for anyone who wants to understand the complexities of doing business in the global marketplace.