Global Marketing 4th Edition by Kate Gillespie Kate Gillespie
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Book Description:
Discover the latest in global marketing with Kate Gillespie’s “Global Marketing, 4th Edition”. This updated guide blends theoretical frameworks with real-world case studies to navigate the evolving global market landscape effectively.
Global Marketing, 4th Edition
Authored by renowned professor Kate Gillespie, “Global Marketing” in its 4th edition continues to provide an in-depth and comprehensive insight into the global marketing strategies, maintaining the rigorous academic underpinnings and practical applications of its previous editions. This book explores the challenges and opportunities presented by the changing global market landscape, blending theory with real-world practices through numerous case studies and examples from businesses across the globe.
- Title: Global Marketing, 4th Edition
- Author: Kate Gillespie
- ISBN: 978-0765642950
- Language: English
- Page Numbers: Not Available
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