Global Marketing 8th Edition by Svend Hollensen Svend Hollensen
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Book Description:
Discover the latest in global marketing strategies with “Global Marketing, 8th Edition” by Svend Hollensen. This essential guide covers digital trends, social media impacts, and provides case studies for practical insights into international marketing.
Global Marketing, 8th Edition by Svend Hollensen
- Title: Global Marketing, 8th Edition
- Author: Svend Hollensen
- ISBN: 978-1292251806
- Page Numbers: Not Available
- Language: English
“Global Marketing” by Svend Hollensen, now in its 8th edition, continues to provide students and professionals with comprehensive insights into the strategic challenges and opportunities presented by the global marketing landscape. This edition updates its coverage on the digital and social media environments that reshape international marketing operations. Beyond theory, the author presents real-world applications and integrates case studies that enhance understanding of global differences in consumer behavior and marketing strategies. This text is an essential resource for those seeking to master the complexities of marketing across nations and cultures.
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