Global Marketing 9th Edition by Warren J. Keegan Warren J. Keegan
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Book Description:
“Global Marketing, 9th Edition” by Warren J. Keegan offers up-to-date strategies and insights for navigating international markets and cultures, emphasizing technology’s impact on global tactics. Essential for marketers seeking a competitive edge in a dynamic global landscape.
Global Marketing, 9th Edition by Warren J. Keegan
“Global Marketing” by Warren J. Keegan provides a comprehensive exploration into the challenges and opportunities faced by marketers in the global marketplace. In its 9th edition, this text dives deeper into the intricacies of marketing across borders and cultures with up-to-date strategies, real-world examples, and an emphasis on the importance of cultural understanding. This edition specifically adds new context related to technological advancements and how they affect global marketing tactics, making it a vital tool for students and professionals aiming to excel in today’s dynamic marketing environment.
- Title: Global Marketing, 9th Edition
- Author: Warren J. Keegan
- ISBN: 978-0134129945
- Language: English
- Page Numbers: Not Available
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