Global Strategy 4th
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Book Description:
Mike W. Peng’s “Global Strategy, 4th Edition” (ISBN: 978-0357039182) delves into essential business frameworks for navigating international markets. Explore trends like emerging markets and tech impact with real-world strategies for global success.
Global Strategy, 4th Edition
Author: Mike W. Peng
Publisher: Cengage Learning
ISBN: 978-0357039182
Description: Global strategy and managing businesses across national borders are pivotal in today’s interconnected economy. Global Strategy, 4th Edition by Mike W. Peng provides essential frameworks for understanding key dynamics in formulating and executing international strategies. The latest trends impacting global business, like the ascension of emerging markets, the crucial role of social responsibility, and technology’s transformative influence are thoroughly discussed.
- The drivers of globalization.
- The challenges of managing in the global marketplace.
- Strategies for entering and competing in global markets.
- The societal impacts of global business.
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