Handbook of Research on Consumption, Media, and Popular Culture in the Global Age For A Comprehensive Guide
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Book Description:
ISBN-13: 9781522584919
The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age is a comprehensive guide that explores the intersection of consumption, media, and popular culture in today’s globalized world. This book delves into the ways in which media and popular culture influence consumer behavior, shaping our identities, values, and desires.
The chapters in this handbook cover a wide range of topics, including the impact of social media on consumer trends, the role of advertising in shaping consumer culture, and the influence of globalization on popular culture. Readers will gain insights into how media representations of gender, race, and class shape consumer behavior, as well as how consumers navigate the complex landscape of globalized markets.
This book is a valuable resource for researchers, scholars, and students interested in understanding the complex relationship between consumption, media, and popular culture in the global age. It offers a multidisciplinary approach, drawing on insights from sociology, media studies, cultural studies, and marketing to provide a comprehensive overview of this dynamic and rapidly evolving field.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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