Health Care Market Strategy (5th Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781284150407
The 5th edition of Health Care Market Strategy is a comprehensive guide that delves into the complex world of healthcare marketing. This book covers a wide range of topics including market analysis, strategic planning, branding, and customer relationship management. It provides insights into the unique challenges and opportunities that healthcare organizations face in today’s competitive market.
The book also explores the impact of technology on healthcare marketing, with a focus on digital marketing strategies and the use of social media. It offers practical advice on how to develop and implement effective marketing campaigns that resonate with patients and healthcare consumers.
Additionally, Health Care Market Strategy discusses the importance of data analytics and market research in shaping marketing strategies. It provides case studies and real-world examples to illustrate key concepts and best practices in healthcare marketing.
this book is a valuable resource for healthcare professionals, marketers, and students looking to gain a deeper understanding of the healthcare market and develop successful marketing strategies in this rapidly evolving industry.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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