Book Description:
ISBN-13: 9781284065879
Health Communication: Strategies and Skills for a New Era is a comprehensive guide that explores the evolving landscape of health communication in today’s digital age. Written by leading experts in the field, this book covers a wide range of topics related to health communication, including the role of technology, social media, and cultural diversity in shaping health messages.
The book delves into the importance of effective communication in promoting health behaviors, preventing diseases, and improving healthcare outcomes. It provides practical strategies and skills for health professionals, policymakers, and communication specialists to effectively communicate health information to diverse audiences.
Readers will learn about the latest research and best practices in health communication, as well as how to navigate ethical and legal issues in the field. The book also addresses the challenges of misinformation and fake news in health communication, and offers guidance on how to combat these issues.
Health Communication: Strategies and Skills for a New Era is a valuable resource for anyone interested in improving health communication practices and promoting public health in today’s rapidly changing world.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.