Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th Edition
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Book Description:
Master essential advertising skills with “Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan. Updated to reflect latest trends, this fifth edition provides deep insights on developing innovative ads, leveraging social media, and evaluating ad impact.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Fifth Edition
Author: Luke Sullivan
Publisher: Wiley
ISBN: 978-1119164036
Introduction:
In the ever-evolving field of advertising, the ultimate goal of crafting compelling ads remains unchanged. Hey, Whipple, Squeeze This, now in its fifth edition, continues to serve as an authoritative resource for innovative advertising strategies. Reflecting the most current trends and technologies while maintaining foundational advertising principles, this guide is an indispensable tool for both seasoned professionals and newcomers in the advertising industry.
This edition provides insights on how to:
- Develop a creative brief that inspires and directs your team
- Write captivating headlines that capture attention
- Design visuals that communicate and convince effectively
- Leverage social media to enhance your advertising reach
- Evaluate the success and impact of your advertisements
Whether starting out in advertising or seeking to refine your skills, Hey, Whipple, Squeeze This offers comprehensive guidance for creating ads that resonate and inspire.
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