Innovation Management 3rd Edition
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Book Description:
Unlock the secrets of successful innovation with the 3rd edition of “Innovation Management” by Crawford and Di Benedetto. Discover modern methodologies like design thinking and agile development, and gain practical solutions through enriched case studies for thriving in dynamic environments.
Innovation Management, 3rd Edition
Author: C. Merle Crawford and Anthony Di Benedetto
Publisher: McGraw-Hill Education
ISBN: 978-1137373434
Book Description: This comprehensive guide to innovation management covers all stages of the innovation process, from ideation to commercialization. It includes updated insights on modern methodologies like design thinking, agile development, and strategies for open innovation. With enriched case studies from leading companies, this edition offers valuable, practical solutions for effectively managing innovations in today’s dynamic environments.
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