Innovation Management and New Product Development
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Book Description:
Explore “Innovation Management and New Product Development” by Paul Trott to master both theoretical and practical aspects of innovative strategies and product creation, crucial for business leaders and students. Essential reading packed with strategic insights.
Innovation Management and New Product Development
This book by Paul Trott provides a comprehensive overview of both the theoretical and practical aspects of innovation and new product development. It integrates key concepts with detailed analysis to offer strategic approaches and tools essential for business leaders and students alike.
- Author: Paul Trott
- ISBN: 978-1292133423
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