Integrated Advertising, Promotion, and Marketing Communications 8th Edition
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Book Description:
Boost your marketing skills with “Integrated Advertising, Promotion, and Marketing Communications 8th Edition” by Clow & Baack. Explore strategic brand management, campaign planning, digital techniques, and global strategies with current insights and case studies.
Integrated Advertising, Promotion, and Marketing Communications 8th Edition
by Kenneth E. Clow, Donald E. Baack
Publisher: McGraw-Hill Education
Edition: 8th
ISBN-10: 1260090963
ISBN-13: 978-1260090964
Description:
In the rapidly evolving field of marketing, Integrated Advertising, Promotion, and Marketing Communications 8th Edition stands out with its thorough approach to integrating marketing channels and tools. Authors Kenneth E. Clow and Donald E. Baack guide students through the complexities of modern marketing communications, emphasizing strategies that seamlessly combine traditional and digital media.
The updated edition addresses:
- Strategic brand management
- Campaign planning and effectiveness
- Digital media techniques
- Global marketing strategies
Equipped with engaging case studies, the book delves into the practical application of marketing theories, offering students actionable insights for effective market communications. The 8th edition’s focus on current trends and tools ensures learners are well-prepared to tackle contemporary marketing challenges.
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