Integrated Marketing Communications 5th Edition by William Chitty
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Book Description:
Explore the latest in marketing with “Integrated Marketing Communications 5th Edition” by William Chitty. This updated guide covers both classical and modern strategies, perfect for students and professionals eager to master effective consumer communication in today’s diverse market.
Integrated Marketing Communications 5th Edition
This comprehensive textbook by William Chitty is the fifth edition of “Integrated Marketing Communications”, a definitive guide on the subject. It delves into both traditional and modern marketing strategies, providing a seamless approach to communicating with consumers effectively in today’s multifaceted marketplace. Whether you’re a student new to the subject or a professional looking to refine your skills, this edition is equipped with the latest trends and data, case studies, and theoretical and practical components of marketing communications.
- Title: Integrated Marketing Communications 5th Edition
- Author: William Chitty
- ISBN: 978-0170386517
- Page Numbers: Not Available
- Language: English
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