Integrated Marketing Communications: Strategic Planning Perspectives 5th Edition
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Book Description:
Discover the latest strategies in “Integrated Marketing Communications: Strategic Planning Perspectives” 5th Edition by Keith J. Tuckwell. This updated guide covers digital marketing, social media, and brand communication, essential for modern marketing professionals.
Integrated Marketing Communications: Strategic Planning Perspectives 5th Edition
- Author: Keith J. Tuckwell
- ISBN: 978-0134270371
- Edition: 5th
- Language: English
- Page Numbers: Not Available
Dive into the latest edition of “Integrated Marketing Communications: Strategic Planning Perspectives” by Keith J. Tuckwell, now in its 5th edition. This authoritative text continues to offer students and professionals comprehensive insights into the strategic planning behind successful integrated marketing communications (IMC). This edition incorporates recent developments in digital marketing, social media, and brand communication. Readers will appreciate its practical approach, rooted in current industry practices, making it an indispensable tool for those aspiring to excel in modern marketing.
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