Book Description:
ISBN-13: 9780078112775
The 10th edition of “International Business” by Charles Hill is a comprehensive and up-to-date textbook that covers all aspects of global business. The book explores the challenges and opportunities of conducting business in a globalized world, including cultural differences, political and economic environments, and international trade agreements.
Hill provides a thorough analysis of key topics such as globalization, international trade, foreign direct investment, and the role of multinational corporations. The book also delves into the strategies and tactics that companies can use to succeed in the global marketplace, including market entry strategies, international marketing, and managing global supply chains.
In addition, the 10th edition includes updated case studies and examples from real-world companies to illustrate the concepts discussed in the book. This makes the content more engaging and relevant for students studying international business.
“International Business” is a valuable resource for students, educators, and professionals looking to gain a deeper understanding of the complexities of global business and how to navigate the challenges of operating in an increasingly interconnected world.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.