International Business
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Book Description:
Discover key global business principles with “International Business” by Michael Geringer. Explore real-world challenges and strategies through engaging case studies and expert insights. Essential for students and professionals navigating international markets. Published by Pearson, ISBN: 978-1259317224.
International Business by Michael Geringer
Author: Michael Geringer
Publisher: Pearson
ISBN: 978-1259317224
Introduction
International Business provides students with an up-close and personal perspective on the challenges and opportunities faced by multinational companies in today’s global marketplace. This comprehensive and engaging textbook offers a unique combination of scholarly insights and practical applications, making it an essential resource for any student or professional interested in international business.
Through the use of real-world examples and case studies, International Business explores the key elements of multinational operations, including the globalization of markets, the implications of cultural differences, and the risks and rewards of international trade. Students will gain a solid understanding of the principles and practices of international business, as well as the challenges faced by companies operating in the global arena.
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