Book Description:
Explore global markets effectively with “International Business 2nd Edition” by Mike Peng. Get insights into key international strategies and up-to-date challenges, enriching both student and professional understanding of global business dynamics. ISBN: 978-1473722644.
International Business 2nd Edition by Mike Peng
- Title: International Business 2nd Edition
- Author: Mike Peng
- ISBN: 978-1473722644
- Page Numbers: Not Available
- Language: English
“International Business 2nd Edition” by Mike Peng offers a comprehensive exploration of the complexities of global markets and the dynamic nature of international business environments. This edition is designed to provide students and professionals with a deep understanding of the key strategies, concepts, and challenges involved in conducting business at the international level. It uses up-to-date examples and case studies to provide insights into global economic landscapes, making it essential for those seeking to excel in the global marketplace.