International Business Competing in the Global Marketplace 11
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Books 22 10
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Book Description:
Explore key concepts and latest trends in international business with Michael Peng’s “International Business: Competing in the Global Marketplace, 11th Edition” from Cengage Learning. ISBN: 978-1259578113. Essential for students and professionals navigating global markets.
International Business: Competing in the Global Marketplace, 11th Edition
Author: Michael Peng
Publisher: Cengage Learning
ISBN: 978-1259578113
Introduction: International Business: Competing in the Global Marketplace provides students with a comprehensive and up-to-date understanding of the key concepts, theories, and practices of international business. The 11th edition of this highly respected text reflects the latest developments in the global marketplace, including the rise of emerging markets, the increased interconnectedness of the world economy, and the growing importance of sustainability.
This book is written in a clear and engaging style, packed with real-world examples and case studies, making it an essential resource for any student or professional aiming to succeed in the global business environment.
Key Features:
- A comprehensive and up-to-date overview of the key concepts, theories, and practices of international business.
- A focus on the latest developments in the global marketplace, including the rise of emerging markets, the increased interconnectedness of the world economy, and the growing importance of sustainability.
- A clear and engaging writing style.
- Plenty of real-world examples and case studies.
- An essential resource for any student or professional looking to succeed in the global business environment.
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