International Business: Competing in the Global Marketplace (12th Edition) Your Indispensable Tool

ISBN-13: 9781259929441

International Business: Competing in the Global Marketplace (12th Edition) is a comprehensive textbook that provides a thorough overview of the complexities and challenges of conducting business on a global scale. The book covers a wide range of topics, including the cultural, political, economic, and legal factors that impact international business operations.

The 12th edition of this book includes updated information on current trends and issues in the global marketplace, such as the impact of technology on international business, the rise of emerging markets, and the effects of globalization on trade and investment. The authors also explore the strategies and tactics that companies can use to compete effectively in the global marketplace, including market entry strategies, international marketing, and managing global supply chains.

Throughout the book, real-world examples and case studies are used to illustrate key concepts and principles, making the material more engaging and relevant to students. Additionally, the book includes discussion questions, exercises, and other learning tools to help students apply the information to real-world situations.

International Business: Competing in the Global Marketplace (12th Edition) is a valuable resource for students, academics, and professionals looking to expand their understanding of international business and succeed in the global marketplace.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.