International Business: The New Realities, 4th Edition
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Book Description:
Explore the latest in global business with “International Business: The New Realities, 4th Edition” by S. Tamer Cavusgil. This updated textbook covers globalization, emerging markets, and cross-cultural management, essential for students in today’s dynamic business environment.
International Business: The New Realities, 4th Edition
Author: S. Tamer Cavusgil
Publisher: Pearson Education
ISBN: 978-0134388267
Description: Updated with the latest research and insights, this comprehensive textbook equips students with the essential knowledge and skills they need to succeed in the rapidly changing global business environment. With a focus on the new realities of international business, the book explores impacts and strategies related to:
- Globalization and technology
- Emerging markets
- Sustainability and corporate social responsibility
- Cross-cultural management
Students will engage with the material through:
- Market research and entry strategies
- Global product development and marketing
- Cross-border negotiations and contracting
- International finance and risk management
Designed for upper-level undergraduate and graduate students in international business, this textbook provides a thorough and up-to-date understanding of the field.
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