International Business: The New Realities 5th Edition
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Book Description:
“Explore the evolving landscape of global business with ‘International Business: The New Realities, 5th Edition.’ This text delves into traditional concepts and emerging trends, equipping readers with tools for navigating international markets. Essential for students and professionals.”
International Business: The New Realities, 5th Edition
- Title: International Business: The New Realities
- Edition: 5th Edition
- Authors: S. Tamer Cavusgil, Gary Knight, John Riesenberger
- ISBN: 978-0135200841
- Language: English
“International Business: The New Realities” in its 5th edition, authored by S. Tamer Cavusgil, Gary Knight, and John Riesenberger, continues to provide an insightful and comprehensive exploration of the global business landscape, incorporating both traditional concepts and emerging trends. This edition presents the intricacies of international business through a modern lens, exploring how the global context shapes business strategies and operations. It offers students and professionals invaluable insights into managing cross-border partnerships, navigating cultural differences, and harnessing the potential of globalization for successful business undertakings. Updated case studies and examples throughout enrich the reader’s understanding of real-world application of principles discussed.
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