Book Description:
Explore the complexities of global business with “International Management: Culture, Strategy, and Behavior” by Fred Luthans and Jonathan Doh. Gain insights into cultural impacts, strategic challenges, and behavioral dynamics essential for effective international management. Perfect for students and professionals.
International Management: Culture, Strategy, and Behavior
Authors: Fred Luthans, Jonathan Doh
ISBN: 978-007-802923-1
This insightful text delves into the complexities of international management, emphasizing the cultural, strategic, and behavioral aspects crucial for navigating the global business landscape. Fred Luthans and Jonathan Doh combine their academic expertise and practical experiences to unpack the multidimensional challenges and prospects encountered by managers beyond their domestic markets.
The structure of the book is divided into four pivotal sections:
- The Cultural Context of International Management – Exploring the impact of cultural differences on management practices.
- The Strategic Challenges of International Management – Addressing the strategic maneuvers necessary for successful international operations.
- The Behavioral Dimensions of International Management – Discussing the behaviors required from managers working in diverse environments.
- Managing in a Global Environment – Offering strategies for effective leadership and management in international settings.
Rich with case studies and examples, this book serves as a valuable resource for both students embarking on a career in international management and seasoned professionals seeking to enrich their knowledge in the field.