Book Description:
Explore global management strategies with “International Management: Culture, Strategy, and Behavior, 10th Edition” by Fred Luthans and Jonathan Doh. Master the complexities of international business through updated case studies and practical insights.
International Management: Culture, Strategy, and Behavior
- Title: International Management: Culture, Strategy, and Behavior, 10th Edition
- Authors: Fred Luthans and Jonathan Doh
- ISBN: 978-1259705076
- Page Numbers: N/A
- Language: English
Explore the pressing challenges and lucrative opportunities facing global managers with the 10th edition of ‘International Management: Culture, Strategy, and Behavior’ by Fred Luthans and Jonathan Doh. This comprehensive textbook delves into the complexities of cultures, strategies, and organizational behaviors influencing the state of international business today. With updated case studies, refined theories, and practical insights, this edition prepares students and professionals alike to navigate and excel in a rapidly changing global environment. From strategic approaches to cultural intelligence, this book is an indispensable guide for those looking to master international management practices.