International Marketing 17th Edition by Philip Cateora
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Book Description:
“Master global market strategies with ‘International Marketing, 17th Edition’ by Philip Cateora. Updated with contemporary case studies, this book is key for students and professionals in understanding international marketing dynamics and achieving success across borders.”
International Marketing, 17th Edition by Philip Cateora
- Title: International Marketing, 17th Edition
- Author: Philip Cateora
- ISBN: 978-0077842161
“International Marketing, 17th Edition” by Philip Cateora offers a comprehensive look into the dynamic world of global marketing. The book equips readers with the skills to effectively approach market opportunities and challenges from a global perspective, integrating shifting market conditions across national borders. Expertly researched and updated, this edition includes contemporary case studies, detailed analysis, and strategic approaches that are necessary for success in international marketing today. This is an invaluable resource for students and professionals aiming to broaden their understanding of international trade frameworks and marketing strategies.
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