International Marketing (17th Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9780077842161
The 17th edition of “International Marketing” is a comprehensive guide to understanding and navigating the complexities of marketing on a global scale. This book covers a wide range of topics including cultural differences, market entry strategies, global branding, and international distribution channels.
The authors provide real-world examples and case studies to illustrate key concepts and strategies, making the material both practical and engaging for readers. The book also explores the impact of technology and digital marketing on international business, offering insights into how companies can leverage these tools to reach a global audience.
Additionally, the book delves into the ethical considerations of international marketing, addressing issues such as sustainability, corporate social responsibility, and cultural sensitivity. The authors emphasize the importance of building strong relationships with customers and stakeholders in different countries, highlighting the need for a nuanced and adaptable approach to marketing in a global context.
“International Marketing” is a valuable resource for students, professionals, and anyone interested in expanding their knowledge of marketing beyond domestic borders.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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