Book Description:
ISBN-13: 9780692226889
Internet Marketing Essentials is a comprehensive digital marketing textbook that covers all the essential topics and strategies needed to succeed in the world of online marketing. The book provides a detailed overview of key concepts such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and more.
The content is presented in a clear and easy-to-understand manner, making it suitable for beginners and experienced marketers alike. Each chapter is filled with practical examples, case studies, and step-by-step guides to help readers apply the concepts in real-world scenarios.
The book also delves into the latest trends and technologies in digital marketing, including the use of artificial intelligence, data analytics, and marketing automation. It emphasizes the importance of creating a cohesive digital marketing strategy that integrates various channels and tactics to achieve business goals.
Internet Marketing Essentials is a valuable resource for anyone looking to enhance their knowledge and skills in the field of digital marketing. Whether you are a student, entrepreneur, or marketing professional, this book will provide you with the tools and insights needed to succeed in the competitive online landscape.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.