Book Description:
ISBN-13: 9781119115892
The book “Introduction to Banking: Principles, Strategy and Risk Management (2nd Edition)” provides a comprehensive overview of the banking industry, covering key principles, strategies, and risk management practices. The second edition of this book has been updated to reflect the latest trends and developments in the banking sector.
The book begins by introducing readers to the fundamental principles of banking, including the role of banks in the economy, the functions of different types of banks, and the regulatory environment in which banks operate. It then delves into the strategic aspects of banking, discussing topics such as market segmentation, product development, and customer relationship management.
One of the key focuses of the book is on risk management in banking, with detailed discussions on credit risk, market risk, operational risk, and liquidity risk. The authors provide practical insights into how banks can effectively manage these risks to ensure their long-term sustainability.
“Introduction to Banking: Principles, Strategy and Risk Management (2nd Edition)” is a valuable resource for students, professionals, and anyone interested in gaining a deeper understanding of the banking industry.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.