Book Description:
ISBN-13: 9781292150765
Keegan’s Global Marketing (9th Edition) is a comprehensive and up-to-date textbook that provides a thorough overview of global marketing strategies and practices. The book covers a wide range of topics including the global marketing environment, cultural differences, market entry strategies, product development, pricing, distribution, and promotion.
One of the key strengths of this book is its focus on real-world examples and case studies that illustrate how global marketing concepts are applied in practice. The authors also highlight the importance of ethical and sustainable marketing practices in today’s global marketplace.
Additionally, the Global edition of the book includes updated information on the latest trends and developments in global marketing, making it a valuable resource for students, academics, and practitioners alike. The book is written in a clear and accessible style, making it easy to understand for readers at all levels of expertise.
Keegan’s Global Marketing (9th Edition) is a must-read for anyone looking to gain a deeper understanding of the complexities and challenges of marketing on a global scale.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.