Book Description:
Dive into “M Advertising 3rd Edition” by William Arens, a key resource for understanding modern advertising strategies and digital trends. Essential for students and professionals in advertising and marketing.
M Advertising 3rd Edition by William Arens
M Advertising 3rd Edition, authored by William Arens, is an essential read for students and professionals interested in the dynamics of Advertising. This edition provides updated knowledge on advertising strategies and practices, integrating the latest media trends and exploring the digital advertising landscape with a practical approach. The book is well-suited for courses in advertising, marketing, and communications, offering comprehensive insights and real-world case studies that unveil the intricacies of the advertising industry.
- Title: M Advertising 3rd Edition
- Author: William Arens
- ISBN: 978-1259815942
- Page Numbers: Not Available
- Language: English