Book Description:
“M: Marketing 6th Edition” by Dhruv Grewal offers a concise, visual approach to modern marketing concepts and trends. The latest edition enhances learning with updated examples and streamlined content for ease of teaching and comprehension. ISBN: 978-1259924033.
M: Marketing 6th Edition by Dhruv Grewal
- Title: M: Marketing 6th Edition
- Author: Dhruv Grewal
- ISBN: 978-1259924033
- Page Numbers: Not Available
- Language: English
“M: Marketing” by Dhruv Grewal, now in its sixth edition, continues to offer a concise, impactful, and highly visual approach to learning the core concepts and applications of contemporary marketing. The text provides a modern marketing perspective by staying current in trends and examples while maintaining its focus on the ever-changing marketing landscape. It’s crafted to enhance student understanding with an efficient and streamlined presentation that makes it easy for students to learn and instructors to teach. This edition integrates innovative features that support students in applying their knowledge, making it an ideal resource for courses aiming to reflect the latest developments in marketing.