Book Description:
ISBN-13: 9781259290619
Managerial Economics and Business Strategy (9th Edition) is a comprehensive textbook that explores the intersection of economics and business management. Written by Michael Baye and Jeff Prince, this book provides a thorough overview of how economic principles can be applied to strategic decision-making in a business context.
The book covers a wide range of topics, including demand analysis, production and cost analysis, pricing strategies, game theory, and competitive strategy. It also delves into more advanced concepts such as market structure, regulation, and international trade.
Throughout the text, real-world examples and case studies are used to illustrate key concepts and demonstrate how economic theory can be used to inform business decisions. The authors also provide practical tools and frameworks that managers can use to analyze markets, make strategic choices, and maximize profits.
Whether you are a student studying economics or a business professional looking to enhance your strategic decision-making skills, Managerial Economics and Business Strategy (9th Edition) is a valuable resource that will help you understand the economic forces at play in the business world.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.