Managerial Economics and Strategy
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Book Description:
Explore the critical aspects of managerial economics and strategic decision-making with “Managerial Economics and Strategy” by Perloff and Brander. Ideal for students and professionals, this McGraw-Hill Education book covers market structures, pricing strategies, and corporate strategy with practical examples. ISBN: 978-0135183786.
Managerial Economics and Strategy
Authors: Jeffrey M. Perloff, James A. Brander
Publisher: McGraw-Hill Education
ISBN: 978-0135183786
Overview: Managerial Economics and Strategy provides an in-depth exploration of managerial economics, extending into the strategic applications important for business decisions. This textbook is masterfully written for both students and professionals seeking to acquire a solid foundation in the following topics:
- Demand and supply dynamics
- Various market structures and their impacts
- Pricing strategies and mechanisms
- Decision-making processes for output and investment
- Utilization of game theory in business environments
- Incorporation of behavioral economics perspectives
- Development and implementation of corporate strategy
The content is enriched with numerous examples and case studies, making complex concepts accessible and engaging. This book is an indispensable resource for anyone aiming to deepen their understanding of the economic aspects that influence managerial and strategic decisions in a corporate setting.
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