Book Description:
ISBN-13: 9780134167879
Managerial Economics and Strategy (2nd Edition) is a comprehensive textbook that explores the intersection of economics and business strategy. Written by renowned economists and business strategists, the book provides a thorough analysis of how economic principles can be applied to managerial decision-making in a strategic context.
The book covers a wide range of topics, including demand analysis, production and cost analysis, market structures, pricing strategies, game theory, and strategic decision-making. It also delves into the role of government regulations, global competition, and technological advancements in shaping business strategies.
With a focus on real-world examples and case studies, Managerial Economics and Strategy offers practical insights into how businesses can use economic analysis to make informed decisions and gain a competitive advantage. The second edition includes updated information on recent trends and developments in the field, making it a valuable resource for students, academics, and practitioners alike.
Managerial Economics and Strategy (2nd Edition) is a must-read for anyone looking to understand the complex relationship between economics and business strategy in today’s dynamic and competitive marketplace.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.