Book Description:
ISBN-13: 9781292159140
Managerial Economics and Strategy (2nd Global Edition) is a comprehensive textbook that explores the intersection of economics and business strategy. The book covers key concepts in managerial economics, such as demand analysis, production and cost analysis, pricing strategies, and market structures. It also delves into strategic decision-making processes, including game theory, competitive advantage, and industry analysis.
The second global edition of this book includes updated examples and case studies from around the world, making it relevant for students and practitioners in a global business environment. The authors provide clear explanations of complex economic theories and how they can be applied to real-world business situations.
Throughout the book, readers will find practical tools and frameworks to help them make informed decisions and develop effective strategies in a competitive market. The book also emphasizes the importance of ethical considerations and sustainability in business decision-making.
Managerial Economics and Strategy (2nd Global Edition) is a valuable resource for students studying business, economics, or related fields, as well as for professionals looking to enhance their strategic decision-making skills.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.