Marketing 13th
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Book Description:
Explore the latest in marketing with the 13th edition of “Marketing” by Philip Kotler and Kevin Lane Keller. This essential textbook covers digital and traditional marketing strategies, emphasizing consumer behavior, customer-centric approaches, and featuring real-world cases. Ideal for students and professionals alike. ISBN: 978-1259573545.
Marketing, 13th Edition
Author: Philip Kotler and Kevin Lane Keller
Publisher: Pearson
ISBN: 978-1259573545
Introduction: This comprehensive textbook provides an in-depth examination of modern marketing principles and practices. It covers the latest trends in digital marketing, e-commerce, and customer engagement, as well as traditional marketing concepts and techniques.
Key Features:
- Offers a holistic approach to marketing, encompassing both strategic and operational perspectives.
- Emphasizes the importance of consumer insights and customer-centric approaches.
- Integrates real-world case studies and examples to illustrate practical applications.
- Includes chapter summaries, discussion questions, and case studies for enhanced understanding.
Target Audience: This textbook is ideal for undergraduate and graduate students in marketing, business administration, and related fields. It is also a valuable resource for marketing practitioners looking to stay abreast of the latest industry trends and best practices.
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