Marketing 13th edition Kerin/Hartley For A Comprehensive Guide
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Book Description:
ISBN-13: 9781259573545
The 13th edition of “Marketing” by Kerin and Hartley is a comprehensive and up-to-date textbook that covers all aspects of marketing in today’s dynamic business environment. The book provides a thorough overview of key marketing concepts, strategies, and practices, making it an essential resource for students and professionals alike.
The content of the book is divided into several sections, each focusing on a different aspect of marketing. Topics covered include market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. The authors also discuss the role of technology and digital marketing in today’s marketplace, providing insights into how companies can leverage these tools to reach and engage with customers effectively.
In addition to theoretical concepts, the book also includes real-world examples and case studies that illustrate how companies have successfully implemented marketing strategies to achieve their business goals. This practical approach helps readers understand how to apply marketing principles in a variety of industries and situations.
“Marketing” 13th edition is a valuable resource for anyone looking to gain a deeper understanding of marketing principles and practices in today’s competitive business landscape.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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