Marketing, 14th Edition 978-0135192122 Gary Armstrong
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Books 22 10
Books 22 10
Marketing, 14th Edition
Author: Gary Armstrong
Publisher: Pearson
ISBN: 978-0135192122
Description: Marketing, 14th Edition is a comprehensive and up-to-date textbook on the principles of marketing. The book is written in a clear and concise style and is packed with real-world examples and case studies. This edition includes new material on digital marketing, social media, and customer relationship management, along with a new chapter on the marketing of services.
Target Audience: This book is an essential resource for students of marketing and a valuable reference for business professionals interested in current marketing trends.
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