Marketing 2016 (18th Edition)
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Book Description:
“Explore current marketing strategies with ‘Marketing 2016 (18th Edition)’ by Kotler & Keller. This thorough guide covers principles like segmentation and positioning, enhanced with global insights and contemporary case studies. Essential for modern marketers. ISBN: 978-1285869414.”
Marketing 2016 (18th Edition)
Authors: Philip Kotler and Kevin Lane Keller
Publisher: Pearson Education
ISBN: 978-1285869414
Introduction:
Marketing 2016 offers the latest insights and methodologies for navigating today’s fast-paced marketing landscape. Authored by leading marketing experts Philip Kotler and Kevin Lane Keller, this edition encapsulates crucial marketing principles including segmentation, targeting, positioning, and comprehensive marketing planning and strategy. A new global outlook highlights the growing significance of international markets in the increasingly interconnected global economy. This edition is packed with contemporary examples and detailed case studies, providing an extensive and current overview of the field of marketing.
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