Marketing 2016 (18th Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9781285858340
Marketing 2016 (18th Edition) is a comprehensive guide to the world of marketing in the year 2016. This book covers all aspects of marketing, from traditional methods to the latest digital strategies. It provides a detailed overview of key marketing concepts, theories, and practices, making it an essential resource for students, professionals, and anyone interested in the field of marketing.
The book delves into topics such as consumer behavior, market research, branding, advertising, social media marketing, and more. It also explores the impact of technology on marketing, including the rise of mobile marketing, big data analytics, and artificial intelligence.
With real-world examples, case studies, and practical insights, Marketing 2016 (18th Edition) offers a hands-on approach to learning about marketing. It provides readers with the tools and knowledge they need to develop effective marketing strategies and campaigns in today’s fast-paced and ever-changing business environment.
this book is a valuable resource for anyone looking to stay up-to-date on the latest trends and best practices in marketing.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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